The sports car races through the city center with a roar. From a purely pragmatic point of view, the high-horsepower cart is completely out of place in this environment. Why did the driver still choose this car? A cliché says that he needs the luxury car for his mental hygiene. Because he compensates for his small penis.
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What kitchen psychologists have long believed to be true, British researchers have now checked using an experiment. “We increased our male participants’ desire for sports cars by giving them the feeling of having a relatively small penis,” they write confidently in their conclusion. The study is a pre-print. The methodology has not yet been validated by other professionals not involved in the research.
Sports cars, Rolex and champagne
200 men took part in the study by researchers from University College London. They were between 18 and 74 years old, with the mean age being 28.4 years. In the experiment, the men were shown an alleged fact in writing for a few seconds and then a picture of a product. This included six everyday items such as sweets and six luxury items – including sports cars, a Rolex watch and champagne.
The scientists told the participants that they were researching how the recall of facts is affected when you are shopping online at the same time. They asked the men – with a reference to a memory test at the end – to memorize the statements shown. In addition, the test subjects were asked to use a scale to rate how much they would like to own a product shown.
Long penis, short penis
But of course the experiment wasn’t about remembering – and the statements shown were made up by the scientists. Some should cause the participants’ self-esteem to fall or rise temporarily. For example, the researchers claimed that the average person would have sex with 12 people in their lifetime (actually, it’s probably less) or that only 5 percent of people saved a little money each month (which should make participants feel like they have their finances better under control than many others).
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Also, some men got to see the “fact” that an average, erect penis is 18 centimeters long – while others read that it is only 4 centimeters on average. This was always followed by the image of a sports car, with the models shown varying. The participants got to see the other statements and products in random order.
“Fascinating Questions for Future Research”
In fact, the men who had read about an average 18-centimetre-long penis wanted a sports car more than that of the comparison group. And: In the men over 30, the scientists recorded “strong indications of a difference” between the two groups. For the other luxury items shown, the researchers did not find that the false “facts” shown had an impact on their rating.
“Why cars and why penises? These results raise fascinating questions for future research,” the researchers write at the end of their paper. It is likely that companies that make luxury cars will not be willing to recognize this connection.