When Rock Hudson became the first celebrity to die of AIDS in 1985, the social shock of his death was not nearly as great as that of his secret homosexuality. By the mid-1980s, AIDS was in danger of being stigmatized as a homosexual disease, which homophobes also called God’s punishment. But the gay community fought back. Famous artists launched the Red Ribbon campaign and actresses like Liz Taylor appealed for more tolerance. A decade later it was clear that heterosexuals could be infected with HIV just like homosexuals – AIDS can affect anyone. Although AIDS continues to wreak havoc, the fight against AIDS has led to something big, increased acceptance of societal diversity.